To I have to begin with the disclaimer that I have not yet had the pleasure of a visit to BSpa, however, their CEO very generously offered to sponsor a filmmaking competition - the 72 Hour Shootout - that I run through the Film Lab to promote gender and ethnic diversity. As a result of that, I did some research into the spa and its founder and learned, to my delight, that their sponsorship of diversity in film was only the tip of the iceberg. When you think of helping the needy, you think of the essentials like housing, food and clothing, right? That's what I think of and, obviously, those things are critical...but what about something luxurious...like a spa day? Probably not the first thought you would have. Diana, BSpa's CEO, did think of that, though, and she is currently working on the creation of a program through which her customers could, through their purchase of facials, contribute towards BSpa donating a treatment to help someone feel good about him or herself and rebuild his or her self esteem and self worth. I thought this was a pretty spectacular idea so I asked Diana to answer a few interview questions for "Ethical is Beautiful, Be Beautiful." Here is what she had to say:
What does the phrase "Ethical is Beautiful. Be Beautiful" mean to BSpa?
To us, the phrase " Ethical is Beautiful. Be Beautiful" means having integrity and doing the right thing is essential to have a beautiful world. As humans, we have a social responsibility that can inspire people to do beautiful things.
We believe beauty shouldn't come at a cost of life or love or the environment, which is one of the reasons we love BSpa, which is cruelty free and celebrates simple, good-for-you ingredients. Can you tell us a little more about how BSpa works hard to be sustainable, responsible and cruelty-free beauty?
It all comes down to sourcing out all natural ingredients from ethical and sustainable companies. We only source out natural ingredients that have no harmful chemicals such as parabens, have no animal testings, no antibiotics, no GMOs and have the highest quality grade. We try to work directly with farms where they support and give back to their communities. These companies practice fair trade and respect their employees.
BSpa is starting a program to bring the luxury of spa services to the underprivileged who otherwise could never hope to enjoy these kinds of services. Please tell us more about that program and its inception.
One of our missions is to give back to our communities by offering a facial treatment to someone who deserves it but cannot afford it. We would like to offer a program where our customers have the power to participate and pamper someone in need. Every facial membership purchased, we will donate a treatment to help someone feel good about him or herself, rebuild his or her self esteem and self worth. We all need to feel beautiful not just from the inside but also on the outside sometimes, whether we can afford to or not.
BSpa recently supported the 72 Hour Shootout, which is an annual filmmaking competition promoting diversity in media. What went into BSpa's decision to support diversity in media?
Diversity is important to us because we service to women and men of all skin types and conditions. It does not matter where you came from and what color of your skin is. Diversity is what makes our planet special and filled with amazing gifts, therefore we support this type of framework where we can cultivate a harmonious environment. True Beauty comes from within and does not discriminate.
Hopefully, we will learn more about the finalization of Diana's program to provide spa services for the disenfranchised, how she will select those to receive the services and how those of us who purchase spa services can participate and help! Stay tuned here for updates as they arrive. To learn more about BSpa: http://bspasalon.com
What does the phrase "Ethical is Beautiful. Be Beautiful" mean to BSpa?
To us, the phrase " Ethical is Beautiful. Be Beautiful" means having integrity and doing the right thing is essential to have a beautiful world. As humans, we have a social responsibility that can inspire people to do beautiful things.
We believe beauty shouldn't come at a cost of life or love or the environment, which is one of the reasons we love BSpa, which is cruelty free and celebrates simple, good-for-you ingredients. Can you tell us a little more about how BSpa works hard to be sustainable, responsible and cruelty-free beauty?
It all comes down to sourcing out all natural ingredients from ethical and sustainable companies. We only source out natural ingredients that have no harmful chemicals such as parabens, have no animal testings, no antibiotics, no GMOs and have the highest quality grade. We try to work directly with farms where they support and give back to their communities. These companies practice fair trade and respect their employees.
BSpa is starting a program to bring the luxury of spa services to the underprivileged who otherwise could never hope to enjoy these kinds of services. Please tell us more about that program and its inception.
One of our missions is to give back to our communities by offering a facial treatment to someone who deserves it but cannot afford it. We would like to offer a program where our customers have the power to participate and pamper someone in need. Every facial membership purchased, we will donate a treatment to help someone feel good about him or herself, rebuild his or her self esteem and self worth. We all need to feel beautiful not just from the inside but also on the outside sometimes, whether we can afford to or not.
BSpa recently supported the 72 Hour Shootout, which is an annual filmmaking competition promoting diversity in media. What went into BSpa's decision to support diversity in media?
Diversity is important to us because we service to women and men of all skin types and conditions. It does not matter where you came from and what color of your skin is. Diversity is what makes our planet special and filled with amazing gifts, therefore we support this type of framework where we can cultivate a harmonious environment. True Beauty comes from within and does not discriminate.
Hopefully, we will learn more about the finalization of Diana's program to provide spa services for the disenfranchised, how she will select those to receive the services and how those of us who purchase spa services can participate and help! Stay tuned here for updates as they arrive. To learn more about BSpa: http://bspasalon.com
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